Michael Sutherland began his career in the Consumer Electronics industry as a principal of one of the largest Manufacturer’s Representative Firms in the United States. The company represented many leading brand names in the industry including NEC, Samsung, Alps, TDK, Sony and Panasonic.
In the mid 90’s, Sutherland pioneered the use of CD and DVD for DICOM image exchange with the leading cardiology companies. In 1996, Michael founded Sutherland Technologies. His company focused on using new technologies to enhance medical image storage and exchange. Forging strong business relationships GE Healthcare, Siemens and Phillips, Michael built a thriving business. In 1996, Michael began working with the Food and Drug Administration (FDA) to establish new standards for Medical Imaging Devices. These standards were released in 1997 and gave birth to the Medical Grade Media market. Shortly thereafter, Sutherland along with Media Manufacturer TDK, created the “TDK Medical” brand and introduced a full line of digital recording media designed to replace x-ray film in the healthcare markets around the world.
In an effort to replace the medical film printer, Michael invented the Medical CD Recording Station in 1997. The invention received the industry’s first patent for such a device. Today Medical CD Burners are installed in almost every hospital and imaging center in the world. In 2003, Sutherland Technologies was purchased by TDK and Michael became the Vice President of the newly formed Medical Division. By 2005 TDK became the leading provider of Medical Grade Recording Media and Medical CD Burners in the US, Europe and Asia Pacific.
Michael joined the SST Group in 2008 to further develop the market in the United States for medical data storage and image distribution. In 2009, Michael formed a partnership with GE Healthcare to act as the sole supplier for Medical CD Burners and related software. Michael and SST were honored to be nominated by GE Healthcare as “Supplier of the Year” in 2013. In addition, Sutherland has been successful in developing many new end user relationships. Some of these end user partners include: Intermountain Healthcare, Memorial Hermann, Wheaton Franciscan, Orlando Healthcare, Methodist Houston, Duke, Virtua Health, Bon Secours and Emory.
Michael’s expertise in the market has been instrumental in the growth and market penetration of the SST’s brand and product line.